Archen are here to get your website ready for what is the busiest time of the year for most businesses. Contact us to help you update the look of your website and help prepare content, banners or new pages.
Yes! It’s that time of the year already… time to get your business Christmas fit.The trends show that people start thinking and searching online for Christmas now and that trend only goes upwards from now.
As the festive season approaches, your website becomes more than just a digital storefront—it’s your biggest sales tool. In fact, 44% of UK small businesses expect Christmas to drive over a quarter of their annual revenue, and 60% of retail SMBs say it’s their most crucial trading period.
So how do you make sure your site is ready?
1. Update Your Homepage for the Holidays
Add festive banners, gift guides, or seasonal offers. Even a simple “Christmas Specials” section can help customers find what they’re looking for faster.
2. Make Shopping Easy
If you sell products, check that your checkout works smoothly on mobile. Add clear delivery info and highlight last order dates for Christmas delivery.
3. Boost Your Visibility
Search interest for gifts, homeware, and electronics spikes from late September through December, with Home & Garden searches peaking in November. Update your SEO with seasonal keywords like “Christmas gifts Glasgow” or “festive home decor Cambuslang.”
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